Building a mailing list is one of the most important strategies for any affiliate marketer. This not only gives you direct access to a huge list of highly targeted leads but it also ensures that you’ll be able to have multiple interactions with your audience directly – giving you the opportunity to build up to a launch date, to raise anticipation and to create buzz.
One of the best strategies for growing a mailing list then is to create an incentive. This usually means something like a free eBook that you give away to people who sign up for your item. The idea here is that by offering something for free, you give people a reason to be wiling to part with their email address.
They may well get their free item and then never check another of your e-mails!
One is to make the e-mails themselves the product. You describe the mailing list as a VIP members club, or that you send out ezines and newsletters instead.
The subscribers will be keen to read the e-mails you’re sending and as a result will be much more likely to engage with them.
Another option is promote a discount rather than something free. Promote the fact that you’ll be giving away lots of discounted items in future.
This way, you’re now attracting people who have expressed a willingness to spend money on the types of things you’ll be promoting!
James MoField~ The Chameleon ~ Your Trillionaire Mentor Online
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